Welcome

We transform data into decisions.

We are specialists in social registry and targeting consultancy, software development, analytics, and cloud solutions.

We integrate design, technology, and data analysis to create efficient, scalable, and reliable systems.

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What do we do?

Consultancy in Targeting and development of tailored solutions for Data Management

With over a decade of experience in developing social registry systems in Colombia, we have significantly contributed to the evolution of one of Latin America’s most recognized targeting systems. Our track record includes specialized consultancy, software development, data analytics, cloud solutions, and quality assurance, enabling us to design and implement robust and efficient systems. This experience in the Colombian context allows us to offer adaptable solutions to other countries and international organizations seeking to enhance the efficiency and accuracy of their social registries for implementing public policies based on reliable data.

Design and Architecture of Information Systems for Social Registries

We provide expert advice in planning and building information systems for social registries and targeting processes. We define system architecture, data models, and information flows, ensuring solutions are scalable, secure, and adaptable to various environments. Our approach enables the development of efficient systems tailored to the specific needs of each country or organization, optimizing the quality and availability of information.

Implementation of Key Features: Data Capture, Validation, and Analysis

We guide the development of systems that enable online and offline data capture, with automatic synchronization mechanisms to ensure operational continuity in contexts with limited or no connectivity. We advise on implementing real-time and post-capture validations, improving information quality and reducing errors in data collection.

Interoperability and Integration with Government Platforms

We advise on defining interoperability mechanisms for information systems with various government platforms and administrative databases, ensuring efficient and secure data exchange. We design strategies for integration with national registries, identification systems, beneficiary lists, and other key sources, optimizing data consistency and updates. We implement security protocols and standardization that facilitate compatibility with existing infrastructure.

Development of Dashboards and Monitoring of Social Registries

We offer consultancy for the development of customized dashboards designed to visualize key indicators in real-time and enhance the supervision of collected information. We implement monitoring tools and dynamic report generation, facilitating the management of strategic information and the tracking of public policies. With these systems, we ensure greater transparency, resource optimization, and improved data-driven decision-making.

Mobile & Web Development

We develop software and mobile applications with meticulous attention to every detail, ensuring intuitive, efficient solutions aligned with our clients’ goals. We don’t just create attractive interfaces; we delve into understanding the user to design products that truly add value. We apply best practices in UX and agile development to deliver innovative, scalable, and high-performance solutions. Beyond generating interactions, we create memorable experiences that strengthen the connection between people and technology.

Branding & Digital Marketing

At Poteka, communicating with purpose is our specialty. We know that the user experience depends not only on the product or service but also on the clarity and coherence with which its message is conveyed. More than just informing, we design communication strategies that connect with the audience, reflect the brand’s identity, and align with its strategic goals. Our approach ensures that every interaction strengthens the relationship with clients and enhances the company’s impact in the market.

UI/UX Design

Digitizing experiences requires rethinking the use and purpose of every element, whether physical or digital. Everything demands interaction, and software is a key intermediary in the user experience. That’s why we apply the latest design trends, integrating contextualized illustrations, impactful graphic resources, and validation techniques. It’s not just about functionality but about creating intuitive, attractive, and effective experiences that transform interaction with technology.

Product Strategy

An effective product strategy goes beyond a good idea; it requires analysis, validation, and a user-centered approach. We apply agile methodologies and strategic design techniques to transform concepts into viable, scalable solutions aligned with market needs. From conceptualization to implementation, every decision is based on data, testing, and trends, ensuring innovative products that generate real impact and value.

Cloud Solutions

Cloud solutions must be secure, scalable, and efficient. We design optimized cloud architectures for high performance and availability, integrating services from leaders like Amazon Web Services (AWS), Microsoft Azure, and Google Cloud. We apply industry best practices to ensure flexible resource management, data protection, and operational efficiency. Beyond infrastructure, we create robust digital ecosystems that drive innovation and growth.

Testing, Documentation, and Quality Assurance (QA)

Software quality is non-negotiable. We apply advanced Testing and Documentation strategies to ensure every solution is robust, secure, and scalable. Through automated, functional, and performance testing, we detect and correct errors before deployment, ensuring reliable and efficient systems. We complement this process with clear, structured technical documentation, facilitating adoption, maintenance, and scalability of the software. This rigorous, proven approach ensures the stability and longevity of every development.

Who are we?

A team of experts committed to precision and innovation.

We are a team of specialists in Social Registries, Targeting, and Information Systems Development, with a strong track record in implementing efficient, data-driven solutions. We combine technical expertise, strategic vision, and deep knowledge of the social context to deliver high-impact consultancy. We are driven by excellence, innovation, and a commitment to digital transformation.

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George Alvarado

Architect, designer, and software developer; Industrial Designer; UI/UX Designer. Practitioner of the forgotten arts of listening, writing, and composing music. I don’t believe in hobbies: for me, they’re passions. Time is a peanut.

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Sara Senior

Zootechnician with a specialization in HR management; student of Systems Analysis and Biology. Public relations by vocation; a woman of many words. Animal lover, Darwinist, and elementally Holmesian. Business analyst, curator of beaches and seas.

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Ivonne Ballesteros

Electronics Engineer with specializations in project management and telecommunications engineering. Flexible, adaptable to teamwork, simple, and a great conversationalist. I lead complex projects, focusing on technological innovation and finding creative solutions that drive team success.

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Daniel Bautista

Public Administrator, Specialist in Senior Management and Master’s in Executive Leadership, consultant and representative for driving technological innovation projects. I manage collaboration between entities and companies, promoting projects that foster innovation, advanced technology use, and training aimed at sustainable business growth.

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Daniel Alvarado

Software Testing Engineer, Automation, and Quality Analyst. I design and execute automated tests that make everyone’s life easier. I work with a practical approach, seeking tools and methods to streamline the process. For me, the key lies in combining technical rigor with a good dose of curiosity. The devil is in the details

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Manu Ruiz

Industrial Designer; polymath in progress, student of oddities, Creator of imperfect worlds, manipulator of lines, shapes, and materials. I follow instructions moderately but I’m not great at giving them. Occasional roaster.

Projects

These are some of our featured projects.

Social Household Registry (RSH)

Departamento Nacional de Planeación

Mobile & Web Development

Project Link

The Social Household Registry (RSH) is an information system designed to support effective targeting of public policies and continuous monitoring of household living conditions in Colombia. This system integrates information from public and private entities regarding individual identification, socioeconomic characteristics, and records of social program beneficiaries at national and local levels. Its design focuses on usability and user experience, ensuring that data is accessible and useful for evidence-based decision-making. Additionally, it incorporates rigorous security measures to protect sensitive information and automates key processes to keep data updated and reliable. As a strategic tool, the RSH enables more precise adjustment and prioritization of social policies, ensuring resources reach those who need them most and significantly contributing to equity and social well-being across the country.

Universal Income Registry Single Window (RUI)

Departamento Nacional de Planeación

Web & Mobile Development + Branding & Digital Marketing

Project Link

The Universal Income Registry Single Window (RUI) is a national information system designed to facilitate access to and updating of socioeconomic data for Colombian households, aiming to improve the allocation of subsidies and social programs. Through this platform, self-reported household information, administrative records, and various national and territorial databases are integrated, enabling accurate and up-to-date classification based on income. Its focus is on simplifying processes for citizens, ensuring information is always available, reliable, and allows for correcting classification errors. As a strategic tool, the RUI Single Window helps replace the traditional socioeconomic stratification system, optimizing the effectiveness of public social spending and promoting a more equitable distribution of resources across the country.

SisbenAPP - Sisben IV

Departamento Nacional de Planeación

Mobile & Web Development

Project Link

SisbenAPP is a national platform designed to manage and facilitate access to information from the Sisbén, the system that classifies the Colombian population based on their socioeconomic conditions to identify potential beneficiaries of social programs. Through SisbenAPP, citizens can check their classification, update their data, and easily access survey results that collect information on housing, health, education, income, and demographic background. The platform also allows managing requests and corrections, ensuring that the information is always up-to-date and accurately reflects the socioeconomic reality of households. As a strategic tool, SisbenAPP helps target social investment, identify people in poverty and vulnerability, and support the creation of poverty maps by municipality, optimizing the effectiveness of social programs and promoting equity across the country. Finalist in the 2018 Ingenio Awards - Government Category as the Best Software in Colombia.

Portal Ciudadano - Sisbén IV

Departamento Nacional de Planeación

Web & Mobile Development + Branding & Digital Marketing

Project Link

The Sisbén Citizen Portal is a digital platform designed to bring the information system closer to citizens, allowing them to consult, update, and understand their classification in a fast, clear, and secure manner. Designed with the user experience in mind, this portal combines intuitive design, clear information architecture, and accessible functionalities, ensuring access to reliable data and transparent interaction with the system. Its development adheres to principles of interoperability, scalability, and alignment with public policies, making it a key tool for data-driven social management and informed citizen participation.

Sí Joven

Presidencia de la República - Consejería Presidencial para la Juventud Colombia Joven

Mobile & Web Development

Project Link

Sí Joven es Más+ is an initiative by the Colombian Government designed to offer free services and opportunities to the country's youth, promoting their active participation in society. This platform responds to the Youth Citizenship Statute, which guarantees young people's rights and their inclusion in decision-making processes. Sí Joven es Más+ integrates institutional opportunities and services in an accessible and straightforward manner, providing clear information about the supply and demand of programs to ensure equitable access to education, employment, and civic participation. It also facilitates youth inclusion in the formulation of Territorial Development Plans, strengthening their role in shaping public policy. By offering comprehensive and updated information, the platform has significantly brought young people closer to public institutions, fostering transparency and trust in the State. Its impact has been key in promoting equal opportunities and building a more inclusive and equitable society.

SEVEN: Shared Ride

Mobility Observatory - Universidad Nacional de Colombia

Mobile Development

Project Link

SEVEN is a compact electric car for sharing, developed by the Universidad Nacional de Colombia (UNAL), aiming to revolutionize sustainable mobility in the country. Introduced in 2015, this project presents an innovative concept of shared rides between defined stations, facilitating access to clean, efficient, and affordable transportation. Additionally, SEVEN features an advanced information system that supports its entire operation, enabling efficient management of reservations, routes, and vehicle status in real-time. This technological platform has optimized vehicle usage and provided a smooth and safe user experience. The impact of SEVEN is reflected in promoting the shared use of electric vehicles, contributing to emission reductions and improving air quality in Colombian cities, while fostering a culture of sustainable and collaborative mobility.

Success Stories

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14000000
Impacted Households
1100
Reached Municipalities
R + D Hours

Contact Us

Let's talk about solutions that generate impact. It's time to transform ideas into efficient, reliable systems oriented toward the public good.

Fill out the form or contact us. We are ready to support you in designing and implementing data-driven solutions.


contacto@poteka.co +57 (316) 880 2990

Where we are


Our address

Carrera 6 # 11-54, Of. 704
La Candelaria, Bogotá - Colombia
111711 CO

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